The Result – Marketers are provided with a tool that helps them in lead scoring, profiling and prioritization and then the nurturing of these leads based on the buying stage they correspond to.
That being said Marketing automation covers only the marketing aspect of a business. There’s another technology that can complement it- CRM (Customer Relationship Management). When Marketing Automation and CRM work together both marketing and sales task are accomplished faster. This integration can aid marketing in developing deeper customer connect, more qualified leads and better core analytics. For sales, this association of Marketing Automation and CRM will mean high lead quality and shorter sales cycles.
AN ORGANIZED MARKETING DATABASE
This database forms the foundation for all marketing processes by providing vital information regarding purchase behavior and customer interactions.
A MARKETING ENGAGEMENT BOOSTER
This refers to the environment that aids in automated execution and management of marketing efforts across all platforms for better lead engagement.
AN ANALYTICS SUPPORT SYSTEM
This refers to the tools and methods employed to measure and optimize the marketing ROI.
With Appendglobal, your marketing automation experience will reach a new high. Our marketing automation services will:
Aid in lead scoring & Increase the number of MQLs
Improve lead response time & Shorten the sales cycle
Deepen customer relationships & strengthen your brand
Boost conversion & Sales opportunities
Help save time & money
Grow a large amount of revenue
If these are the merits you are looking out for then Marketing automation is definitely for you. What’s even better is- We will help you make Marketing Automation a dynamic success tool for your company.
Lead Scoring & Grading
Real-Time Sales Alerts
Targeted Email Campaigns
Website & CRM Integration
Fascinated by what Marketing Automation can do ? Learn More About Our Services
RELATED MARKETING AUTOMATION RESOURCES
5 Ways To Increase Marketing Automation Efficiency With Clean Data
Marketing Automation is the latest buzzword in the business world. With everything getting automatic right from toothbrushes to automobiles, marketing automation was an expected advancement. Marketers face many challenges to achieve the desired results, one of them is to repeat the same marketing act or process every time they deal with their target audience. Marketing Automation is a software tool aimed at automating repetitive marketing actions such as emails, social media & other website actions.
To harness the real potential of marketing automation, cleansing data to obtain error-free data is one of the most fundamental requirements. With the immense volume of customer data available to marketers, there is a need to segregate this data into three main categories: Clean data that is a source of useful prospect insights, dirty information that needs to be cleaned before it can be used, and useless data that holds no relevance.