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Get To Know Your Leads For Better CRM
Knowing your prospective customer can be the stepping stone towards
marketing & sales success. Lead enrichment is, basically, the process of
collecting actionable intelligence associated with particular leads that will serve as an indispensable tool for the sales team to increase the number of conversions and win revenue. Enriched lead data ensures that the efforts and investments that go into campaigns and sales programs are worth it. But how exactly do you get such enriched lead data? Understanding buyer purchase behavior and tracking their journey can give key insights into the kind of response that will be generated to a specific product. We, at Appendglobal, proffer lead enrichment services that will not only provide enriched lead information but will also aid you in providing a better customer experience based on the lead intelligence accumulated.
Why Your CRM Efficiency Depemds On Lead Enrichment
It has been estimated that over 62% of B2B organizations depend upon marketing and prospect data that is approximately 40% inaccurate. This may lead to failure in achieving business goals and accomplishing marketing objectives. As shocking as these statistics are, they reiterate the significance of enriched lead data for better CRM.
Lead enrichment has a deep impact on the quality and usability of lead data. It goes way beyond job titles or profession details and gives a clear idea of the lead’s position and responsibilities within the organization. Lead enrichment tools provide an in-depth understanding of target accounts along with detailed information of the decision makers and other vital contacts within these accounts. Moreover, with lead enrichment you can rest assured that your lead data is current, accurate and devoid of errors. With enriched lead data, enhance your CRM and watch your sales revenue zoom upwards at top speed!
Appenglobal’s Lead Enrichment Services Help You
Connect To Power Conversations
Appendglobal provides accurate and complete lead information so that you can connect with your prospects faster and strike business critical conversations.
Utilize Key Insights To Build Your Business
Enrich lead data obtained from our services will provide actionable insights so that you can leverage the right business opportunities at the right time.